About Us

World Brands Australia is a leading importer & distributor of premium wine, spirits, beers, ciders & liqueurs in Australia with an impressive portfolio of some of the worlds most highly awarded and acclaimed brands.

Paul Wormley the managing director of the company has over 23 years of industry experience involving such iconic global brands as Jim Beam, Cointreau, Absolut, Glenfiddich, Grants, Remy Martin, Galliano, Jagermeister, Piper Heidsieck and Oyster Bay Wines to name but a few.

Today World Brands Australia sets out to introduce new and innovative brands that create a much needed dimension to Australia

Founded in 2002 World Brands Australia has experienced solid growth and established a benchmark for sales, marketing and distribution of quality brands in Australia. Working closely with key influences in the off and on premise markets of the industry, the company has developed a range of brands that are contemporary, unique and popular.

World Brands Australia looks at all categories and products to ensure that all needs are met by principals, suppliers, retailers and venues alike.

World Brands Australia has a strong national distribution with strong successful established companies across Australia.

World Brands Australia is founded on four strong principals:

• Integrity: In all our day to day business and business 2 business activities we strive to ensure that the highest level of integrity is undertaken in all facets, whether this is respect for the environment, responsible service of alcohol or the belief in knowing ‘that what goes around comes around’.
• Innovation: To be able to judge, see and create a market for brands that are capable of development. The world is becoming incredibly fast and creative but also careless so the brands we choose to carry are ones that are able to grow and develop into life time generational brands.
• Commitment: World Brands Australia is committed to the industry 100% and continues to grow stronger on the back of its genuine growth of listening and understanding to the ever changing needs and requirements of this evolving market.
• Service: To serve meticulously at each level of the business chain from producer through to the consumer and guarantee a smooth diligent process is shared. We pride ourselves on being able to abide by all four principles and ensure that they are adhered to throughout the whole culture of our company.